What is a habit?

What your hear about habits is often misleading.


In every life people use the word habit to mean different things. It's an ambiguous word that can create confusion.

Our definition

What the word habit really means


In Behavior Design, a habit is a behavior that people do without thinking very much. The more automatic the behavior, the stronger the habit.

Decisions that require thinking are the opposite of habits.

You can place any behavior on a spectrum of automaticity, with decisions on the left side (not at all automatic) and strong habits on the right (extremely automatic).

There is no threshold on the spectrum where a behavior suddenly becomes a habit. It's all a matter of degree.


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Our mission

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Porttitor purus, vel vestibulum libero pharetra vel. Pellentesque lorem augue, fermentum nec nibh et, fringilla sollicitudin orci. Integer pharetra magna non ante blandit lobortis. Sed mollis consequat eleifend. Aliquam consectetur orci eget dictum tristique.

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Our team

In every life people use the word habit to mean different things. It's an ambiguous word that can create confusion.

Who We Are

What the word habit really means


In Behavior Design, a habit is a behavior that people do without thinking very much. The more automatic the behavior, the stronger the habit.

Decisions that require thinking are the opposite of habits.

You can place any behavior on a spectrum of automaticity, with decisions on the left side (not at all automatic) and strong habits on the right (extremely automatic).

There is no threshold on the spectrum where a behavior suddenly becomes a habit. It's all a matter of degree.


Services

Stanford

Maecenas non laoreet odio. Fusce lobortis


Porttitor purus, vel vestibulum libero pharetra vel. Pellentesque lorem augue, fermentum nec nibh et, fringilla sollicitudin orci. Integer pharetra magna non ante blandit lobortis. Sed mollis consequat eleifend. Aliquam consectetur orci eget dictum tristique.

Aenean et sodales est, ut vestibulum lorem.


Our team